Local SEO · GBP · Brand standards
Franchise Marketing
One brand. Many stores. One marketing system.
The problem
Franchise marketing is chaos at scale. Each location freelances their own Instagram. Google Business Profiles wrong or missing. Brand standards drift one store at a time.
How we run
How we run
- Central brand system — templates, not rules no one reads.
- Local SEO and GBP managed per location, reported at HQ.
- Co-op ad budget shared across stores with attribution that works.
- Monthly playbook drop — each store gets the assets ready to post.
Deliverables
Deliverables
- Brand toolkit + usage rules
- GBP audit + fixes per location
- Monthly asset drops
- Co-op ad program
- Quarterly HQ + location review
Outcome
One brand story told the same way across every location — and every location growing.
Common questions
Common questions
How many locations can you support?
From three to thirty. Past that, we scope a custom engagement.
Do you manage Google Business Profiles per location?
Yes. Audit, fix categories and schema, refresh photos and posts monthly, and report at HQ level.
How do co-op ad programs work?
Shared budget pools run at HQ with attribution back to each location. Stores stop double-spending on the same audience.
What does a monthly playbook include?
Ready-to-post creatives, captions in EN and KO, paid ad variants, and a GBP post drop — same campaign, same week, every store.
Stop juggling five agencies.
Start with a free audit. We'll tell you what's broken — whether or not you hire us.